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How Iron Maiden Made the Boeing 747 Badass Again

  • 11 June 2016, 17:26
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Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff like cargo hold capacity and cruising range? Well, Boeing's chance came several weeks ago, when one of its 747-400 jumbo jets touched down at the →

The 10 Most Watched Ads on YouTube in May

  • 11 June 2016, 17:26
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You'll see lots of familiar viral brands on the May 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site. Among them: GoPro (which placed two spots on the list), Evian and Procter & Gamble. But it was Knorr—not traditionally a maker of viral spots—that had →

Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman's Home

  • 11 June 2016, 17:26
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Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment. <!--break--> →

Carl's Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI Burger

  • 11 June 2016, 17:26
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Is Todd Gurley actually vegetarian? You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it's blatantly obvious that the burger isn't real—it's a digitally inserted photo that →

Jack Link's Is Building a Meat Obstacle Course in Brooklyn for National Jerky Day

  • 11 June 2016, 17:26
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National Wine Day, National Donut Day, National Pretzel Day—name the food or drink, and there's a "holiday" (and marketing campaign) celebrating it. Case in point: Sunday is National Jerky Day, which was created in 2012 by meat snack company Jack Link's. This weekend, Jack Link's will celebrate Jerky Day for the fifth →

NYC Launches U.S.'s First Public-Funded Ads Supporting Gender Identity Bathroom Use

  • 11 June 2016, 17:26
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New York City finds no shortage of reasons to pat itself on the back, but the city's groundbreaking ad campaign for transgender bathroom rights actually justifies it. <!--break--> The print and video ads include transgender New Yorkers—among them a full-time mom, a health-care worker, a theater professional and a rising high school →

This Unskippable PSA Illustrates How Getting Stoned Affects a Driver's Reaction Time

  • 11 June 2016, 17:26
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Concerns about "drugged driving" have prompted the Colorado Department of Transportation and Amélie Company to create an ad campaign, "Dangerous Combinations," about the dangers of driving under the influence of marijuana.  A quick look at this data makes clear why there's a need for this kind of campaign. →

Ad of the Day: Air Canada Sends Response Videos to Trump-Wary Americans on Twitter

  • 11 June 2016, 17:26
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Move to Canada? Who'd want to do that, especially with the presumptive Republican presidential nominee working so darn hard to make America great again?  Besides, you don't even know whether you'd like it there. Canadians wear flannel year round and speak a strange language (eh?). It's almost like an entirely different →

5 Instagram Accounts That Take Breakfast to the Next Level

  • 11 June 2016, 17:26
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Breakfast is the most important meal of the day, or so the old adage goes. So start your day off right with the help of some of the most visually appealing Instagram accounts on the platform. From colorful bagels to latte art, healthy brunches to mesmerizing pancakes, Instagram has no shortage of delectable-looking morning foods. And while →

AT&T Launches Huge U.S. Creative and Media Review

  • 11 June 2016, 17:26
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AT&T has put its giant U.S. creative and media accounts into review. A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work." The →

What Virtual Reality and Instagram Have to Offer Car Marketers

  • 30 March 2016, 08:53
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Test-driving a car is hard work compared to watching a test drive video on your phone. No wonder the process of buying an automobile is changing, and today's consumers are eager to research—and purchase—their dream rides online. According to a 2015 survey conducted by Accenture of 10,000 consumers, 75 percent said they would →

How Purell Became the Brand That's Kept Our Flu-Obsessed Fears at Bay

  • 30 March 2016, 08:53
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In the Steven Soderbergh movie Contagion, a cook in Macau who's handled bad meat shakes hands with a traveling businesswoman named Beth Emhoff (played by Gwyneth Paltrow), who flies home and touches off a global pandemic that sickens and kills millions. Photo: Nick Ferrari That movie scared a lot of people—including Matt Damon, who →

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

  • 30 March 2016, 08:53
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Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency Where St. Louis HQ, with offices in 13 other cities With 800-plus creatives, strategists and statisticians, this St. Louis-based shop with 13 satellite offices in the →

This Week's Must-Haves: a Bluetooth Speaker Skateboard That Lets You Feel the Music

  • 30 March 2016, 08:53
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This week, the Adweek staff is highlighting a skateboard with Bluetooth speaker, a collapsible bike helmet and a robotic mop that does the dirty work for you. Take a look! 
 →

Facetime: Dispatches From the 4A's to L.A.

  • 30 March 2016, 08:53
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This week, the 4A's took place in Miami. Back in New York, Esquire was celebrating a restaurant opening and Nat Geo premiered its latest series. Check below for more photos from media events around the country. 
 →

On Industry Sexism, Maurice Lévy Accuses Martin Sorrell of 'Extraordinary Level of Hypocrisy'

  • 30 March 2016, 08:53
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After taking heat for referring to alleged sexist and racist comments by J. Walter Thompson's CEO as a "one-time mistake," Publicis Groupe CEO Maurice Lévy today sent a memo to his employees clarifying his commitment to diversity—and blasting rival Martin Sorrell as a hypocrite. At the 4A's Transformation conference →

America’s First Pro Rugby League Wants to Convince Millennials It's the Sport for Them

  • 30 March 2016, 08:53
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While it's massively popular in Europe, Australia and New Zealand, rugby is still a tiny blip on the football-obsessed American sports radar. But Doug Schoninger, CEO of the Professional Rugby Organization, North America's first professional rugby league, sees that as an advantage. The league, which debuts April 17, is targeting →

FTC Wants Volkswagen to Pay American Consumers for Deceptive 'Clean Diesel' Ads

  • 30 March 2016, 08:53
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The Federal Trade Commission has run out of patience with Volkswagen and its advertising campaigns. Today the FTC filed a complaint in federal court charging the auto giant with repeatedly making deceptive claims about its cars' "clean diesel" features in a series of ad campaigns. The complaint urges the court to issue an order →

Milton Glaser Is Famous for the 'I Love New York' Logo. How Did He Do With Rhode Island?

  • 30 March 2016, 08:53
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Rhode Island has unveiled a new logo from Milton Glaser, the designer behind New York's iconic "I Love New York" identity, as part of the state's new tourism campaign from Havas.  The new brand mark, a simple sail, is meant to capture the essence of the Ocean State. The campaign, which is part of the state government's →

Pepsi Light Creates a Dumbbell Bottle, So You Can Guzzle Soda While You Work Out

  • 30 March 2016, 08:53
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Pepsi is tapping into its healthier side—sort of, maybe—by transforming its two-liter Pepsi Light bottle into a two-kilogram dumbbell.  While Pepsi Light is calorie free, it's not generally the kind of beverage the fitness community goes nuts for, which makes the packaging a little confusing. The design is cool and →

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